Many times job boards get a one-off paid job posting from an employer but want to get it more exposure to ensure the company gets what it paid for.
There are a number of ways to increase the visibility of a job using social media channels. These tips will bring more views to your job and help ensure that it gets some applies.
Promotional Tactics
- Facebook groups: join the many local job search groups that exist on Facebook. Once you become a member (you have to be admitted) you can repost your jobs into that group to get some free clicks. This search for “houston jobs” for example reveals several groups, one with over 30,000 members. Finding and joining as many of these groups a possible should be a mainstay of your marketing efforts.
- Linkedin groups: though not as useful as their Facebook counterparts, local job groups for different cities and stats also exist on Linkedin. Repost the job here as well.
- Facebook Job Board: Using your facebook page your job board can post jobs into the Facebook job board. Though you can’t redirect the apply you can still collect applicants, get their contact into and then message them to apply on your site or simply forward the applicants into to the employer.
- Facebook Ads: take 1/3 of the money you earned from the employer and use it to advertise the job on Facebook. If you got $199 for the posting that means spending about $70 bucks on a Facebook ad.
- Sourcing: use your own resume database to proactively message targeted candidates about the job. Act like a recruiter would and mine your own data to proactively alert people likely to apply.
- LinkedIn Searches: reach out to candidates on Linkedin that match the job listing and send them the link to the job. It takes some effort, but again thinking like a recruiter will help you raise that jobs profile.
- Repost: repost the job to all your social media accounts at least once per week until the job expires. If it’s a 30 day posting this means 4X.
