This is an excerpt from my latest ebook on content curation.
I have created a ton of content off this particular tactic. It involves staying in tune with whatever industry or location your site serves. First start to identify all the news sources and sites that cover your niche. Signup for their email lists, follow them on social media to help you (or your content person) to get an idea for what’s happening in your space.
One route you can take is through an aggregated news site using WordPress and a plugin called WP RSS. It allows you to collect RSS feeds and display a “portion” of that content on your site.
WP-RSS: Clicking on the links on this scraped article takes the user to the original article.
So for example, you could create a news subdomain like news.yoursite.com and stock it with news from other sites in your industry while displaying your jobs alongside that content.
I launched RecruitingHeadlines.com back in 2015 with this tactic and have grown it to 10,000 monthly visitors. About 10% of the content is original by me and the rest is scraped.
One warning however. Using WP-RSS means you are posting “duplicate content” on your site in the eyes of Google. That’s fine (you won’t get penalized), but it means you won’t be able to place any Adsense code on that content. I would also recommend adding some original content to it should you create a section like this. I have WP RSS running on 3 different sites and they all pull in great SEO traffic.
