On Twitter last week I noticed a new account called DayJoys. It’s a new job board with a twist: they vet all employers that can post with them. Their motto says it all:
Because life’s too short for sucky jobs.
I agree. Life is too short to work for companies who don’t care about their workers. But does this make a good business model?
Maybe, maybe not.
According to their FAQ page employers can be invited by them or apply to be included after undergoing a vetting process. Its a little unclear how they plan to do that. They do publish the following though;
So they may be using reviews on Glassdoor and Indeed to vet the companies. If so, why not just use those sites? You can filter by scores and see just about every company.
To me, DayJoys should be a site that focuses on the employer life/culture not just the jobs. If they really want to showcase great employers then build out a company directory that does that. Help them explain to seekers why they are great. Give them ways to upload photos, videos, stories and more to highlight themselves.
The current DayJoys site looks and functions like a typical job board but it doesn’t have many jobs right now. That may change over time but they will face a traffic problem if they cant attract seekers in a hurry.
I do give them credit for trying this approach. There are lots of those ‘best company to work for‘ lists out there I always felt a site for just those firms could gain some traction.
