On my latest RecTech podcast I had on the founder of HireOurHeores.com, a job board for veterans started several years ago. Dan did something interesting from a marketing standpoint. He created his own “national day” for hiring vets. Its a great PR move that has helped grow the business. You can actually apply to create your own industry day at https://nationaldaycalendar.com/
Job Board Ebooks: https://gumroad.com/jobboardsecrets