One of the most common questions I hear from job board owners is how to price their site.
For me this greatly depends on several factors including;
- Country you operate in
- Niche you service
- Amount of competition
- Your reach
COUNTRY
If you operate in the USA job post prices here are among the lowest in the world. This is because of the amount of competition that exists. Job boards are a mature industry so typical pricing is around $100 for 30 days. However if you operate in Europe, UK or other countries job boards are more ingrained into those recruiting markets. For example, there’s a job board in Germany that charges $1000 for a single posting! If employers in the market you serve uses job boards a lot you can charge more.
NICHE
Is your niche growing? Niches like cannabis, nursing, and trucking are some of the hottest job board markets so those sight can charge more of a premium to post jobs. Check out the JobsinTrucks media kit. Vangsters charges $99/mo for unlimited and I do see other weed job sites with similar pricing but this niche is getting more competitive every day.
COMPETITION
How many competitors do you have? If the answer is more than 5 then I suggest undercutting their pricing in order to gain market share. If however you only have a few competitors and you are in a newer niche you can charge more. Try pricing your 30 days posts around $199. Monthly subscriptions raining from $99 to $199 are also gaining adoption.
REACH
What kind of reach does your site have? The more traffic and emails you have stored the more you can charge. If you have a dedicated audience already existing you can monetize that. For instance this site for Massachusetts insurance jobs has a captive audience of highly targeted pros in just that industry. Therefore they can charge a little higher.
Hopefully these guidelines give you an idea of how to price your options to employers. Research your competition and come up with something that makes sense for your audience.
