Some sites go under the radar in our industry but sites like Geebo.com, a classifieds competitor to Craigslist, has been around for nearly 18 years and still remains a profitable, lean team. I asked their Founder, Greg Collier a few questions about his company via email.
Describe Geebo and its history.
Geebo was launched in 2000 in order to provide a better user experience than what was being put out by hard-copy newspapers. Geebo was also self-funded and started turning a profit two years after launch.
How big is your team and where are you located?
Our team is 3 people and we are located in McLean, Virigina.
What is your web traffic like?
We receive 2.5 million pageviews per month.
Are paid job listings the primary way you earn revenue or do you charge for other listings?
Paid job listings are the primary way we earn revenue but we also earn revenue from commercial vehicle and housing feeds, email marketing, and display advertising.
What are your basic prices for job posting? What is your value proposition to employers?
For job postings employers can post 1 job for $75, 5 for $350, 10 for $695, and 20 for $1,295. What really sets us apart from other job boards is our diversity of content. Geebo gets the passive job seeker where stand alone job boards cannot.
The term ‘safe community classifieds’ tagline seems to be a dig at Craigslist. Comment?
It isn’t a dig at craigslist as much as it is letting consumers know that they have a safer alternative to other classifieds sites and apps that don’t monitor their ads for scams and criminal activity that violates their own terms of service.
Predict the future…what do classified sites look like in 5 years?
It’s difficult to say as technology advances so quickly and unpredictably these days. The obvious answer would be everything will be based on mobile apps since that’s where the market seems to be headed now, however, in 5 years there could be an entirely new technology that could change the face of the market.
