Messaging employers for leads is part art, part science. I’ve tried a lot of experimentation when it comes to this. Generally speaking I can get open rates of 25-50% depending on the product and quality of each email lead.
Some of my best success came from using Hubspot’s sales CRM. I was able to create and send up to 150 emails per day from their tool pitching CareerCloud’s job board. I booked $10k of sales in 3 months doing it part time. (2-3 hours a day). My open rate was 35%.
The other day I got an email from someone that I was a good example of a lead gen attempt and thought it could be applied to employers.
SUBJECT Line: hey Chris – had another idea
MESSAGE:
Hey Chris,
I emailed you a couple months ago, but you were probably chasing down evil villains and saving the city. =)
I reached out because you were exploring Sumo for Job of Mine.
Our growth expert, Kevin, and I were looking at the site again this morning and we noticed something you really need to fix to increase conversions.
Want to hop on a quick call so we can show you?
Hot sauce,
Matt
Matt “Magic” Levene
Optimization Sumo
So that’s a pretty good email. It got me to open it which is half the battle. But the content also intrigued me. Here’s how I imagine it useful for a job board or other recruiting tool.
SUBJECT Line: hey Chris – had another hiring tip
MESSAGE:
Hey Chris,
I emailed you a couple months ago, but you were probably chasing down purple squirrels and saving the HR team’s day. =)
I reached out because you were exploring [insert your product] for [their company name]
My team and I were looking at your jobs again this morning and we noticed something you really need to fix to increase applicant conversions.
Want to hop on a quick call so we can show you?
Lets Do This,
Matt
Your “nickname” Name
Your company
If you don’t have a nickname make one up for yourself. It will make your name stand out in a crowded inbox.
