Recently I helped the team at Agency Checklist launch this new job board. Powered by a WordPress theme, it’s a “hyper-niche” site that targets Massachusetts insurance jobs.
And they are off to a strong start having already sold several postings in the first month. A big reason for this is their existing audience. AgencyChecklist.com has been around for a number of years and they have built an existing audience and email list that they can leverage for traffic and sales.
This brings to my next point which is that if you have a site with existing traffic and an audience of like minded people, your job board is more likely to be successful.
I’m not saying that you can’t start from scratch, but if you do, it will take much longer and cost more money to make it work. Sites with a built in audience are always at advantage. Just look at sites like Problogger which started out as a blog but eventually added a job board which now brings in significant chunk of revenue for its owner.
I’ve also been getting calls from recruiters/staffing agencies looking to start their own job boards to supplement their business. A job board is a good idea in these cases since the goal is not necessarily to make money but to build a resume database and give clients they can’t really help an online way to market their openings.
Logojo.ca is a good example of this. Owned by a longtime staffing professional, their new job board gives them an additional channel to promote their openings that target municipalities in Canada.
