As a job board owner your number one goal should be driving enough quality applications to your customers jobs. If you fail in this task your employers won’t come back.
Therefore you need to be able to track the number of applies overall and for each job. A lot of the job board software in the market now doesn’t track applies but platforms like Jobboard.io, Job Mount and Smart Job Board do which is yet another reason I recommend them
Without this data you cannot service your clients needs. Jobboard.io recently introduced the “Apply Rate” which is the number of views divided by the number of applies. I love this stats and it’s something you should add to your own job board if you don’t have it yet.