If your job board hasn’t upgraded its platform in the past 5 years, you might be a red neck.
I have seen it time and time again as I speak to many job board owners each week. They are being held back by their platforms because they haven’t kept up with technology. Part of that is the vendors fault but mostly it falls on the owner who gets complacent and fails to change with the times.
I talked to a job board owner once who had collected 100,000 emails over 10 years but never sent 1 newsletter to that list. In the end, his list was worthless because he failed to engage it.
There are still way too many job boards using technology from 10 years ago. Consider this a WARNING: your site will eventually die unless you upgrade to more modern software platforms. Check out my ebook for a complete list.
And you’d better upgrade your marketing too. A lot of job board owners haven’t kept up with modern marketing techniques like social and SEO. Starting a job board today demands a modern platform and a modern marketing strategy. If you can’t do both, why bother?
