I’ve been chatting with quite a few users of Jobboard.io recently and as a fan of the new platform myself I’ve picked up some tips and tricks that been useful in configuring these sites for optimal use.
1. Use the Adsense header block for text not ads. In the example below it gives you another chance to add keyword related text to make your site more search engine friendly. Use the horizontal rule tag to finish it off for a better look.
2. Start a blog. Since you cant really add more pages to your site beyond the About & Contact pages a blog is a great way to expand your site. Just set it up on a subdomain like blog.yoursite.com and link to it from the sidebar and footer on your jobboard. Fill it with content job seekers like.
3. Start a twitter account. Under the Main tab in the Site Config area just enter your twitter handle and Jobboard.io will insert the standard twitter follow button in the center of your header. Use your twitetr account to follow recruiters in your niche and reweet their stuff! Get noticed by them. Grab job feeds from other site and push them through your twitter handle to tweet for you. (see twitterfeed.com)
4. Add enough categories. For whatever niche you serve be sure to add the different types of job categories so employers can properly classify their postings.
5. Set your backfill correctly. For example, if you have a national niche site that targets python developer jobs the code to isert in the Indeed backfill area should be:
title:python
OR for sites that are a local/niche combination set the location and use something like this;
(title:software OR title:programmer OR title:internet) AND database
You can play around with backfill setting by studying the Indeed xml rules or by using their advanced search function.
6. About page, add plenty of text. Write the niche your site targetgs and tell employers why they should post with you. Fill it up with at least one page worth of text.
7. Add more keywords in the copyright.
8. Don’t forget the sidebar. Another chance to add more keywords. You can even embed your own banner ads and sell them as space to employers for more exposure. Jobboard.io sites are very text heavy so the side bar is a good place to add a few more images to give the site a more balanced look. Imgur.com is a good place to store the images for easy access. They give you easy ways to embed any image.
