One of the best things you can do for your job board clients is to prove to them your site works. One way to do this is through metrics. Recently on JobsinSocialMedia.com (Jobamatic site) I took a screenshot of the total number of views for the last 15 jobs. Then I published it on a blog post. I then put a link to that post on the homepage that says “Why Post With Us? click here“.
These days employers are growing more aware of ROI so its better to be proactive on this. The more you can prove to them your job site works, the better. Share numbers like this or client success stories. If you use Jobamatic as the software you can also play up the fact that you are part of the SimplyHired network which means your jobs will get more exposure (views).