Part of my success at running job boards over the years has been good customer service. Even though the business is mostly an online-transactional one, a personal touch goes a long way towards getting/keeping a client.
The first thing I will tell is respond quickly to your emails. Employers and recruiters are BUSY people and if you value their time, they will appreciate it. So make a habit of constantly checking your inbox and respond right away.
The second thing I did was talk to my customers on the phone and bend over backwards to get the sale and assist them.
Last week I faced the following scenario;
1. Potential customer from Chicago emailed me saying she was having problems paying for a posting with a credit card on Jobs in Social Media. The page wasnt responding and she did not know if transaction went through.
2. I was on a train coming back from NYC when I got the email. So I responded by saying I could’nt help her at the moment and that I would get back to her in the morning.
3. The next morning she emailed asking if the posting went thru (it did not) so I told her to email me the job description and I would call her to get her credit card info.
4. She sent the job description and I called her as I began to post the job online. I got to the payment page, asked her for the credit card details, and it went through.
Now I’ve established a relationship with the client and I helped her out in the process.
Then I went even further and I wrote up a quick blog post to highlight her posting. She replied with this response…
These are the kinds of things you need to do when running any kind of recruitment site/technology. Make it a rule to live by and your clients will continue to buy what you are selling!
