Last month I bought back JobsinSocialMedia.com. Its a community of over 2,000 social media professionals with a job board on the back end. I built it in 2009 with the help of an intern and we sold it for $2k about 6 months after we launched it. I bought it back for over $10k.
I recognized back then that social media jobs were becoming more important and felt like it would be a great site to make. I was right. Social media job titles have never been greater and there are a slew of sites to serve them including socialmediajobs.com and Mashable.
The site gets about 5 postings per month and was charging only $50 per post. I doubled the price to $110 for 45 days when i took it over. And the number of postings has stayed the same. How did I oduble price and maintain revenue? Simple I showed employers the value of posting a job. I used the image below to visually show them that their job will get “syndicated” to other popular sites as part of the price.
Because the job board is Jobamatic, all postings get cross-posted to SimplyHired and the many sites they power including Mashable! So I get to leverage my competitor in my marketing.
Interesting, I would increase it more to see if you could get away with it. Maybe $149 or even $199 to see if your posting average changes – and having a higher price is also good because you could entice employers with discount codes to revert back to a price that was once offered.