I recently launched PHPforhire.com on Jobamatic.
To get postings, I search for the term PHP on indeed.com and then run that query on Email Grabber to get a list of about a thousand leads.
Here’s the email I sent:
SUBJECT LINE: How to Hire PHP Talent
MESSAGE:
I noticed you are looking to hire PHP developers. Have you tried using PHPforHire.com?
I’ve hire 3 people in the past two months with it. What’s cool about them is they syndicate your postings to sites like SimplyHired.com for free.
As you can see I promote the fact that all job postings get syndicated to SimplyHired and CareerJet for free so employers will get 3 sites for 1 price. Last monday I sent out the email and got 4 POSTINGS from one employer.
Not bad for an hour of work.