I dont do cold calls. Too much effort for too little reward. Plus my business is well established so I dont really have to.
Instead I rely on 3 things for driving sales to my job boards…targeted emails, faxing and direct mail. Recently I showed you 2 tools to find email addresses off other job boards, EmailGrabber and Email Extractor. You can use efax to blast out simple one page faxes and you can use direct mail.
I mostly do postcards which you can read about here. But each week I still look for physical mailing addresses to target employers to use my sites. I estimate at least 15% of online job ads still contain them. And when I get a name to go along with an address I send them a sales letter inside a Priority Mail Envelope.
Here is a copy of one of my sales letters, feel free to use it…fromthe deskof_westchester2.doc
For $5 you send it and practically guaranteed it gets read. Who’s not going to open a package, right?
