My last post about recruiters starting job boards got a lot of attention. One of my readers wanted me to explain further how to decide if her firm should start one and how to practically do it.
My response…
The job board itself can be as much a reflection of your current business as you want, meaning you can put your name all over it or just create an entirely new brand and not mention your current business at all. I wouldn’t be too concerned about cannibalization honestly. A job board takes 1-2 years to gain any momentum and make any real money. But if you have a good database you can leverage that to jumpstart the site’s traffic.
Ask yourself how likely would your existing clients be to post a job instead of hiring you? I suspect not very in the first year. At the very least you can just use your job board to build up your candidate database…it works both ways.
