While you are trying to sell into employers and recruiters be aware of the best times to reach them. Here are some guidelines I’ve compiled over the years.
Generally you’ll do most of your business between the hours of 9am and 6pm. That is when most recruiters, HR people and business owners post their jobs. The weekends will bring a job or two but don’t expect much activity. Tuesdays are probably the most active day of the week in terms of site traffic and sales.
TIP: avoid cold calling/emailing on mondays. People are just getting ready for the week ahead and catching up on their tasks. Your call or message will generally be ignored.
The sales cycle is usually quick or may take a week or two if that particular employer has not used you before. You may get some recruiters asking for ‘free trials’. Try to avoid doing this as much as possible unless its a client that you particularly covet. Steer them towards a discounted rate by offering them a coupon instead.
Friday afternoons are also a good time to email as people rush to post jobs before the weekend comes.
