Promoting your board on Youtube (premium)

Youtube is essentially the second largest search engine next to Google. It has that many users.

So its no surprise that many websites have begun to use it as a marketing tool via the channel page that you get as a user. The channel page is a great opportunity to create a branded experience around your job board using video. You can customize it, link back to your website and engage people.

The example above is a great example of how to use Youtube to build your sites brand and get traffic. This site creates videos about green jobs that compliment its green job board. The page contains the same branding cues as their regular site (same logos, colors) and also contains descriptive text and links back to greenjobspider.com.

Whatever market your site serves consider adding video content about jobs in that industry or even just regular career advice.

TIP: for every description of a video you post lead by entering your sites url. This will create a link to your site that every viewer will see. (example below)