I think webinars can be a money making tool for job boards but I think the key lies in how many clients you have and how well you market it.
Trying to sell these online events to job seekers is not a good idea though, they dont like to pay for anything, especially if they are unemployed. I asked my contact at CollegeRecruiter.com how they have fared with their webinars. He says;
We tried for six months and failed to generate revenue. We tried to target employers, job seekers, and career services with no success. I’m going back to a free model and will use the leads etc. which are generated from free to enhance the tools we sell for money like postings, targeted emails, sms, banners, etc.
Hmmm, guess I was wrong.
